Which luxury fashion brand launched the 'Master Artisans' initiative that documents indigenous crafting techniques and prominently features artisans' stories alongside products in their flagship stores?

Traditional crafts and cultural heritage are increasingly finding their way into modern retail environments. Many brands are now incorporating storytelling elements that highlight the cultural significance and traditional techniques behind their products. This approach not only preserves cultural traditions but also creates unique selling propositions in a crowded marketplace. Test your knowledge about how successful brands have used cultural storytelling in their retail strategies.

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Hermès with their 'Hands of Time' program
Louis Vuitton through their 'Artisans of Excellence' campaign
Loewe with their 'LOEWE Foundation Craft Prize'
Gucci via their 'Heritage Hands' documentation series