Which famous architecture firm completely redesigned their logo in 2015, moving from a serif wordmark to a minimalist geometric symbol that represents the firm's shift toward parametric design?

In the world of architecture, firm branding can be as carefully designed as the buildings themselves. Logo design for architecture firms often incorporates elements that reflect design philosophy, structural principles, or significant projects. This trivia question explores how one famous architecture firm's logo evolved to represent their changing design approach and market positioning over time. Test your knowledge of architectural branding history!

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