Which major retailer pioneered the concept of 'shop-in-shops' dedicated to film franchises, first launching with the Star Wars franchise in 1999?

The film and television industry has dramatically changed how products appear in our entertainment. From subtle product placements to entire retail empires built from movie franchises, Hollywood has become a powerful force in consumer markets. This trivia question explores an innovative retail strategy that transformed how movie merchandise is sold. Test your knowledge about the intersection of Hollywood marketing and retail innovation!

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