Which innovative marketing technique was NOT used in the initial product launch strategy for the Broadway musical 'Hamilton'?

In the performing arts industry, successful product marketing can transform a production from niche to cultural phenomenon. 'Hamilton' revolutionized Broadway not just through its artistic innovation but also through groundbreaking marketing strategies. This poll tests your knowledge about one of the most successful product launches in modern performing arts history and how it changed the landscape of theatrical marketing forever.

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Creating a free downloadable app with exclusive content and lottery ticket access
Releasing the full soundtrack album before the Broadway opening to build audience familiarity with the music
Using social media platforms to share rehearsal footage and behind-the-scenes content
Developing #Ham4Ham, a free mini-performance for fans waiting in the ticket lottery lines