Which innovative marketing strategy did 'Hamilton' use that transformed Broadway ticket sales and became a model for other performing arts productions?

Test your knowledge about one of the most innovative marketing campaigns that revolutionized Broadway ticket sales and audience engagement. This campaign changed how performing arts venues approach their marketing strategy and created a new paradigm for reaching younger audiences. Even if you're a performing arts aficionado, this question might challenge what you know about the business side of the industry!

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Digital lottery system offering $10 tickets, named after the 'Hamilton on the $10' connection
Releasing a behind-the-scenes documentary film before the show opened to generate anticipation
Offering VIP packages that included meet-and-greets with the original cast
Creating immersive historical walking tours of Hamilton's New York as show companions