Which digital marketing innovation led to a 40% increase in first-time theater attendees for Broadway shows between 2015-2018?

The performing arts industry has undergone significant digital transformation in recent years, particularly in how productions are marketed to audiences. From traditional playbills and posters to sophisticated digital campaigns, theaters and performance venues have had to innovate their marketing strategies to reach modern audiences. This trivia question explores a pivotal moment in performing arts digital marketing that changed how productions connect with their audiences.

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Virtual reality theater tours allowing potential audience members to preview seat views and venue amenities before purchasing tickets
Dynamic pricing algorithms that adjusted ticket costs based on demand, making certain performances more accessible to new audiences
Social media micro-targeting campaigns that reached potential audiences based on adjacent interests rather than direct theater history
Augmented reality playbills that provided interactive content and behind-the-scenes footage when scanned with smartphones