Which artist pioneered the 'surprise drop' marketing strategy in 2013, releasing a complete visual album with no prior promotion or announcement, revolutionizing music release tactics?

The music industry has evolved dramatically in how artists and labels market their products. From viral campaigns to unique release strategies, marketing in music has become as creative as the art itself. Test your knowledge of some of the most innovative music marketing strategies that changed how artists connect with fans and sell their music in the digital age.

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