Which 1982 sci-fi film featured a prominent product placement that reportedly increased the featured candy's sales by 65%, establishing what many consider the first major strategic product placement in modern cinema?

Product placement in entertainment has become a multi-billion dollar industry, with brands vying for screen time in popular movies and TV shows. This strategic form of retail marketing has evolved dramatically over the decades, transforming how consumers discover and connect with products. Test your knowledge about the fascinating history of product placement in pop culture and how certain brands leveraged entertainment to achieve iconic status!

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E.T. the Extra-Terrestrial (Reese's Pieces)
Blade Runner (Coca-Cola)
Tron (Atari)
Star Trek II: The Wrath of Khan (Budweiser)