Which candy experienced a 65% sales increase after its iconic placement in a 1982 sci-fi film where it was used to lure an alien creature?

Product placement in movies and TV shows has become a sophisticated marketing strategy that shapes consumer trends and brand identity. Some product placements have been so effective they've become cultural touchstones, boosting sales and becoming inseparable from the entertainment properties they appeared in. Test your knowledge about one of the most famous examples of product placement that transformed a niche candy into a global phenomenon.

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