Which retailer created a limited-edition 'Barbenheimer' merchandise collection that sold out within 24 hours, crashing their website due to unprecedented demand?

In summer 2023, the simultaneous release of 'Barbie' and 'Oppenheimer' created an unprecedented retail phenomenon. This cultural moment drove massive merchandise sales, theater attendance, and inspired creative marketing campaigns across multiple industries. Beyond just movie tickets, the 'Barbenheimer' trend influenced fashion, toys, home decor, and social media content, demonstrating how pop culture moments can rapidly transform into retail consumer trends and promotional opportunities.

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