Which publishing house famously rebranded itself in 2012 with the tagline 'Stories that last' and pioneered the use of interactive social media reading groups that increased engagement by 300%?

In today's digital age, publishing houses and bookstores have transformed their brand identities to remain competitive. This trivia question explores how a famous literary brand revolutionized its market positioning through innovative digital marketing strategies. Test your knowledge about the intersection of literature, branding, and digital transformation in the publishing industry.

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Penguin Random House
HarperCollins with their 'BookClub 2.0' initiative
Simon & Schuster with their 'Forever Reading' campaign
Macmillan Publishers with their 'Literature Lives' program