Which company introduced the first modern customer loyalty program in 1981 that became the model for frequent flyer programs worldwide?

Before digital apps and points systems dominated retail strategy, customer loyalty programs had humble beginnings. The history of these programs reveals how merchants have long understood the value of customer retention. Test your knowledge about the origins of retail loyalty initiatives that transformed how businesses build relationships with consumers and established the foundation for modern loyalty marketing.

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American Airlines with AAdvantage
S&H Green Stamps (Sperry & Hutchinson)
American Express with Membership Rewards
Betty Crocker with Box Tops points