Which retail giant launched a highly successful promotional campaign called 'Ragnarök Sale' in 2018, drawing on Norse mythology's end-of-world battle to advertise massive clearance discounts?

In the world of retail, mythology and folklore have been powerful tools for brand storytelling and product positioning. Companies often draw inspiration from ancient legends, gods, and mythical creatures to create memorable brand identities that resonate across cultures. This trivia question explores how a major retail giant leveraged Norse mythology for one of its most successful promotional campaigns. Test your knowledge of where retail strategy meets ancient lore!

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IKEA
Amazon
Walmart
Target