Which global beverage brand successfully revitalized their image by launching a 'Design Your Own' campaign that encouraged consumers to incorporate their cultural traditions and heritage into product packaging?

Cultural traditions have become powerful assets in modern brand storytelling, helping products connect with consumers on a deeper level. Companies that successfully integrate cultural heritage into their brand narratives often create more authentic and meaningful customer relationships. This trivia question explores how a global brand effectively incorporated cultural traditions into their product design and marketing strategy to revitalize their brand image and connect with a new generation of consumers.

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Coca-Cola with their 'Share a Coke' personalized bottle campaign featuring traditional names from different cultures
Pepsi with their 'Global Mosaic' cans featuring traditional patterns from various countries
Starbucks with their 'Heritage Cup' series showcasing traditional art from coffee-producing regions
Evian with their 'Cultural Springs' limited edition bottles designed by traditional artists from around the world