Which famous celebrity pioneered the 'founder-as-storyteller' approach in retail by sharing personal skin struggles that led to the creation of their billion-dollar beauty empire?

Test your knowledge about how celebrities have transformed their personal brands into powerful retail empires! Many famous personalities have leveraged their public image to create successful product lines and businesses. This trivia question focuses on brand storytelling strategies used by celebrities who have built retail empires that extend far beyond their original claim to fame. Can you identify which approach led to the most successful celebrity brand transformation?

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Rihanna with Fenty Beauty
Jessica Alba with The Honest Company
Gwyneth Paltrow with Goop
Kylie Jenner with Kylie Cosmetics