Which retail innovation, first launched in 1997, revolutionized Broadway ticket sales by offering same-day discounted tickets and is credited with making theater more accessible to new audiences?

The performing arts industry has seen remarkable retail innovations over the years, especially in how tickets are sold and marketed. From physical box offices to digital platforms, the way audiences access theater has transformed dramatically. Test your knowledge about a groundbreaking retail innovation that changed how Broadway shows reach their audiences!

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• TKTS Booth in Times Square
• Telecharge Digital Ticket Delivery
• Broadway HD Streaming Platform
• Rush Ticket Mobile App Lottery

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