Which global coffee company underwent a major rebranding in 1971 by adopting a logo featuring a twin-tailed siren from Greek mythology, a figure believed to lure sailors with her enchanting song?

In the world of marketing, mythology and folklore have long been powerful tools for brand storytelling. Ancient archetypes, legendary creatures, and timeless tales have been leveraged by companies to create memorable advertising campaigns that resonate across cultures. This trivia question focuses on how one major company used mythology in a groundbreaking campaign that revitalized their brand identity and created a lasting cultural impact.

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Starbucks
Peet's Coffee
Costa Coffee
Caribou Coffee