Which pharmaceutical marketing campaign is widely credited with transforming a once-stigmatized condition into a commonly discussed medical issue, resulting in over $30 billion in sales before patent expiration?

Marketing in the pharmaceutical industry has evolved dramatically over decades, shaping public perception and patient awareness of treatments. From educational initiatives to controversial direct-to-consumer advertising, pharmaceutical marketing campaigns have made history, changed regulations, and sometimes transformed standard medical practice. Test your knowledge about some of the most influential pharmaceutical marketing campaigns that changed the medical landscape!

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Pfizer's Viagra campaign (1998) for erectile dysfunction
Eli Lilly's Prozac campaign (1987) for depression
AstraZeneca's Nexium campaign (2001) for acid reflux
Johnson & Johnson's Risperdal campaign (1993) for schizophrenia