Which global brand commissioned extensive linguistic research to create a name that had no negative connotations in any language, after previous international naming disasters?

The retail landscape has seen fascinating evolution in how language shapes brand identity and consumer perception. From catchy slogans to linguistic innovations in product naming, language plays a crucial role in how brands position themselves. This trivia question explores how a major brand leveraged linguistic insights to solve a significant global marketing challenge.

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Lexus (Toyota's luxury division)
Zara (Inditex's fashion retailer)
Häagen-Dazs (ice cream brand)
Airbnb (accommodation marketplace)