Which Norse god underwent a significant 'rebranding campaign' when Christianity spread to Scandinavia, transforming from a feared war deity to a more benevolent gift-giver now associated with Christmas?

Throughout history, gods and mythological figures have employed fascinating 'marketing strategies' to increase their worship and fame among mortals. From Zeus's dramatic lightning displays to Loki's clever brand repositioning, mythological entities have utilized techniques that modern marketers would recognize. This poll tests your knowledge about a famous mythological marketing campaign that transformed how an ancient culture viewed a particular deity and fundamentally changed their position in a pantheon.

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Odin (who became associated with 'Yule Father' and eventually influenced Santa Claus)
Thor (who transitioned from thunder god to a symbol of household protection)
Freyr (who evolved from fertility god to patron of peaceful harvests and prosperity)
Tyr (who transformed from war god to symbol of justice and law)