Which gaming brand collaboration was the first to generate over $1 billion in revenue and established the model for modern transmedia partnerships in the gaming industry?

The gaming industry has seen numerous brand collaborations that have redefined marketing strategies and expanded audience reach across virtual worlds. These partnerships have created unique gaming experiences, exclusive merchandise, and cultural phenomena. Test your knowledge about one of the most impactful gaming brand collaborations that changed how companies approach cross-promotional marketing in the industry.

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Fortnite x Marvel (2018-present)
Pokémon x Nintendo (1996-present)
Call of Duty x Mountain Dew (2011-present)
League of Legends x Louis Vuitton (2019)