Which innovative retail strategy did Nike first introduce in 2012 that revolutionized athletic footwear customization and became an industry standard?

The athletic footwear industry has seen remarkable innovations in retail strategy over the past decade. From customization stations in flagship stores to AI-powered foot scanning technology, sports retailers have pushed boundaries to enhance customer experience and drive sales. This poll tests your knowledge about a significant retail innovation that changed how performance athletic shoes are marketed and sold.

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Nike ID (now Nike By You) in-store customization studios where customers could design their own shoes with guidance from design consultants
Nike Smart Shelf technology that recognizes which shoes customers pick up and displays product information on nearby screens
Nike FitAdapt system allowing customers to try virtual shoe fittings through augmented reality before purchasing
Nike Performance Guarantee program offering full refunds if athletic shoes don't improve performance metrics after 30 days