What innovative marketing strategy did NASA employ to generate public engagement during the final countdown to the James Webb Space Telescope's launch in December 2021?

The James Webb Space Telescope (JWST) represents one of the most significant astronomical instruments of our generation, but its journey from concept to launch involved sophisticated marketing strategies. NASA and its partners needed to maintain public interest and funding support for a project that faced numerous delays and budget increases over its two-decade development. This poll tests your knowledge about the marketing approaches used to keep this revolutionary astronomical tool in the public consciousness.

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A gamified 'Webb Academy' app that awarded digital badges for learning about the telescope's technologies
An interactive 'Where's Webb' tracker website showing the telescope's journey to its destination in real-time
A limited edition merchandise collection with proceeds funding educational programs about infrared astronomy
A celebrity ambassador program featuring endorsements from prominent scientists and entertainment figures