Which major airline underwent a complete brand transformation in 2014, changing its iconic tulip logo to a globe design as part of a strategy to reposition itself as a more premium global carrier?

Test your knowledge of brand strategy in the transportation industry! Major transportation companies often evolve their branding to stay relevant and reflect changing consumer preferences or company direction. This poll explores one of the most significant airline rebranding efforts of the 21st century that changed not just logos and colors, but repositioned an entire customer experience strategy.

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United Airlines
American Airlines
Delta Air Lines
Southwest Airlines