Which augmented reality retail innovation was first introduced by the World Wildlife Fund (WWF) to allow customers to 'adopt' virtual endangered animals in physical stores?

Modern wildlife conservation efforts increasingly rely on innovative retail strategies to fund their missions. From sustainable product launches to augmented reality experiences that connect consumers with endangered species, the retail landscape for wildlife organizations has evolved dramatically. Test your knowledge about cutting-edge retail approaches that are helping protect our planet's biodiversity.

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Virtual Habitat Mirrors - where customers could see themselves in endangered animal habitats
WWF ARPassport - where scanning products revealed the animal's native ecosystem on your phone
Endangered Selfies - where customers could take photos with virtual endangered animals
Conservation Coins - where AR tokens collected in-store could be exchanged for real conservation donations