Which product collaboration holds the Guinness World Record for the fastest-selling limited-edition retail collection, selling out globally in under 3.5 minutes when released in 2019?

The world of retail is filled with fascinating record-breaking achievements! From the largest shopping malls to the most expensive brand collaborations, retail history is marked by impressive milestones that have shaped consumer culture. Test your knowledge about remarkable world records in retail and see if you can identify which product collaboration broke all previous sales records in its first 24 hours of release.

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• Supreme x Louis Vuitton leather goods collection
• UNIQLO x KAWS graphic t-shirt collection
• H&M x Balmain designer clothing line
• Adidas x Kanye West Yeezy sneaker release

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