Which famous astronomy brand pioneered the 'Try Before You Buy' nighttime demonstration events that revolutionized telescope retail marketing?

The astronomy retail sector has seen remarkable innovation in recent years, with companies using creative marketing strategies to sell telescopes, star maps, and observation equipment. Major brands have revolutionized how astronomical products are presented to both amateur stargazers and professional astronomers. Test your knowledge about the intersection of astronomy retail and marketing innovation!

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Celestron, with their 'Stars in Your Hands' campaign allowing customers to test telescopes at dark sky locations before purchase
Meade Instruments, through their 'Cosmic Test Drive' program offering in-home trials of their advanced telescopes
Orion Telescopes, with their 'Stellar Guarantee' offering virtual reality previews of telescope viewing experiences
Sky-Watcher, using their 'Galaxy Quest' mobile showrooms that travel to astronomy conventions and star parties