Which retail company is credited with introducing the first modern customer loyalty program in 1981 that used a card-based system to track and reward customer purchases?

Customer loyalty programs have transformed the retail landscape by turning casual shoppers into devoted brand advocates. These programs use data analytics to reward repeat purchases and build lasting relationships with customers. While now ubiquitous across industries, the concept began with a single innovative company that recognized the power of customer retention. Test your knowledge about the origins of this retail innovation that fundamentally changed marketing strategies worldwide.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

American Airlines (AAdvantage program)
Tesco (Clubcard program)
Starbucks (Starbucks Rewards)
Walmart (Walmart Rewards)