Which beauty influencer's cosmetics brand achieved the fastest sell-out in e-commerce history, selling $1 million worth of product in under 2 minutes during its 2019 launch?

The landscape of retail brand management has dramatically transformed with the rise of social media influencers launching their own product lines. These celebrity-entrepreneur crossovers have created some of the most successful D2C brands of the last decade, disrupting traditional retail models and changing how established brands approach marketing and product development. Test your knowledge about these game-changing influencer retail empires!

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Jeffree Star with Jeffree Star Cosmetics
Kylie Jenner with Kylie Cosmetics
James Charles with Morphe X James Charles palette
Shane Dawson with Shane X Jeffree Conspiracy Collection