Which advanced retail data analytics technique was first widely credited with revolutionizing voter targeting in the 2012 U.S. presidential election?

In the modern political landscape, data analytics has transformed how government agencies and political campaigns understand and engage with citizens. This trivia question explores how retail-inspired data analytics techniques have been adapted for political campaigns to analyze voter behavior and preferences. Test your knowledge about this intersection of retail analytics methodology and political strategy that has revolutionized modern campaigning.

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Microtargeting with psychographic clustering
Simple demographic segmentation by zip code
Blockchain-based voter verification systems
Social media sentiment analysis using NLP