Which retail analytics technology first enabled brick-and-mortar stores to track customer movements and interactions within the physical store environment at scale?

Retail data analytics has transformed how businesses understand customer behavior and optimize operations. From basic sales tracking to sophisticated AI-driven insights, retailers now leverage vast amounts of data to make strategic decisions. This poll tests your knowledge about a key technological advancement that revolutionized how retailers collect and analyze customer behavior in physical stores, providing insights previously only available to e-commerce platforms.

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RFID (Radio-Frequency Identification) tags on products
Computer vision and AI-powered cameras
Bluetooth beacons connected to mobile apps
NFC (Near Field Communication) payment terminals