Which streaming service underwent the most dramatic brand repositioning, changing its name from 'CBS All Access' to reflect a broader content strategy beyond a single network's programming?

When traditional entertainment companies faced the Netflix threat, they had to rapidly reposition their brands for the streaming era. This transformation involved not just creating new platforms but fundamentally shifting their brand identity and market positioning. Test your knowledge of how a major media company strategically repositioned itself to compete in the streaming landscape, transitioning from legacy media to digital-first entertainment.

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Paramount+
Peacock
HBO Max
Disney+