Which presidential campaign was the first to use microtargeting technology to segment voters by specific demographics and psychographics for tailored messaging?

Political campaigns have evolved dramatically with technology and innovative marketing strategies. Modern campaigns now use sophisticated data analytics, personalized messaging, and novel advertising techniques to reach voters. This trivia question tests your knowledge about a groundbreaking campaign innovation that changed how political messaging is delivered to constituents.

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Barack Obama's 2008 campaign
George W. Bush's 2004 campaign
Bill Clinton's 1996 campaign
Donald Trump's 2016 campaign