Which government retail promotion campaign was the first to win the prestigious International Public Relations Excellence Award for its innovative use of gamification to increase civic participation?

Test your knowledge about innovative government retail promotions that have made significant impact on public policy awareness and civic engagement. Government agencies increasingly use retail-inspired promotional techniques to drive citizen engagement with important programs and initiatives. This trivia question focuses on a groundbreaking campaign that transformed how government communicates with citizens.

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The UK's 'Tax Doesn't Have to Be Taxing' campaign with its mobile app that rewarded timely tax filing with retail discounts
Singapore's 'Scan, Pay, Win' initiative that incentivized digital government payments with a national lottery system
Canada's 'Census Champion' program that offered retail partnerships and exclusive merchandise for census completion
Australia's 'Democracy Dollars' campaign that provided retail vouchers for verified voters in local elections