Which scientific product's marketing campaign famously used the psychological concept of 'fear of missing out' (FOMO) to achieve record-breaking pre-orders when launched in 2015?

In the world of scientific innovations, successful marketing can make all the difference between a revolutionary product reaching mainstream adoption or remaining in obscurity. This poll explores how consumer psychology has shaped the perception and success of major scientific breakthroughs. Test your knowledge of how scientific products have been marketed and received by the public!

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• IBM's Watson AI Platform
• Tesla Powerwall home battery
• Google's DeepMind AlphaGo
• CRISPR gene editing toolkit

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