Which bestselling novel had its 2007 launch event involve over 290 bookstores hosting midnight release parties, with more than 12 million copies sold within the first 24 hours?

In the world of arts and literature, book launches can be as strategic and impactful as any product release. Publishers and authors often create elaborate events, marketing campaigns, and promotional strategies to generate buzz for new literary works. Test your knowledge about some of the most innovative and successful book product launches in modern literature!

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• Harry Potter and the Deathly Hallows
• The Da Vinci Code
• Twilight: Breaking Dawn
• The Lost Symbol

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