Which geographical brand mascot was created specifically to promote tourism after a natural disaster devastated the region's economy?

Brand mascots often embody the geographical identity and cultural heritage of the regions they represent. These place-based characters help companies establish strong connections with specific locations, leveraging geographical associations to enhance brand recognition. How well do you know the famous mascots that have become synonymous with their geographical origins? Test your knowledge of these powerful place-based marketing icons!

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Kumamon, the black bear mascot created after the 2011 Kumamoto earthquake to revitalize tourism in Japan's Kumamoto Prefecture
Tony the Tiger, created to represent the mountainous regions of Michigan where Kellogg's was founded
Smokey Bear, developed to promote forest conservation in the American West after widespread wildfires
The Michelin Man, designed to represent the rubber plantations of Southeast Asia where tire materials originate