Which sacred text first pioneered the 'pocket edition revolution' with minimalist design, becoming a retail phenomenon by marketing ancient wisdom in modern, lifestyle-oriented packaging?

In the early 2000s, one religious text underwent a remarkable brand identity transformation that revolutionized how ancient spiritual works were marketed to modern audiences. This innovative approach to religious publishing combined traditional reverence with contemporary design and marketing strategies, creating unprecedented engagement with younger demographics. Test your knowledge about this significant shift in religious product marketing that influenced how spiritual texts are presented in today's marketplace.

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The Bible (specifically The Message and ESV editions)
The Bhagavad Gita (as part of the 'Eastern Wisdom Series')
The Quran (in the 'Reflection Collection')
The Book of Mormon (in the 'Modern Testimony' line)