Which marketing strategy led to a record-breaking 400% increase in young adult (18-25) attendance for the 2019 Broadway revival of 'Hadestown'?

The performing arts industry has evolved its marketing strategies dramatically in the digital age. From traditional playbills to immersive social media campaigns, theaters and performance venues have had to adapt to changing consumer behaviors and expectations. This trivia question explores a groundbreaking marketing approach that revolutionized ticket sales for a major production. Test your knowledge about the intersection of performing arts and innovative marketing!

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TikTok 'Underworld Challenge' where users created choreography to snippets of the show's music
Traditional radio advertising campaign featuring celebrity endorsements
Discounted ticket pricing structure for all performances
Virtual reality preview experiences in shopping malls across major cities