Which retailer is credited with pioneering the modern fast fashion business model in the 1990s, dramatically changing retail experiences by reducing design-to-store time to just weeks?

Fast fashion has dramatically transformed how consumers interact with clothing brands and reshaped retail experiences globally. The rapid production cycles, trend-responsive designs, and affordable pricing have created a whole new consumer behavior pattern. Test your knowledge about the origins of this retail phenomenon that bridged the gap between runway fashion and everyday consumers.

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Zara (Inditex)
H&M
Forever 21
Topshop