Which basketball legend has had the longest-running celebrity endorsement deal in sports history, a partnership that created a revolutionary product line still thriving today?

Before influencer marketing took over social media, traditional celebrity endorsements were the gold standard for boosting brand awareness and credibility. Some celebrity-brand partnerships became so iconic that they transformed both the product's market position and the celebrity's personal brand. Test your knowledge about one of the most successful and longest-running celebrity endorsements in retail history!

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Michael Jordan (Nike, 1984-present)
LeBron James (Sprite, 2003-present)
Shaquille O'Neal (Reebok, 1992-present)
Kobe Bryant (Adidas, 1996-present)