Which retail giant famously failed in its German market expansion, eventually withdrawing completely in 2006 after investing billions, largely due to misunderstanding local shopping preferences and cultural norms?

Test your knowledge about how major retailers strategically expanded across different geographical markets! The most successful global retailers carefully analyze demographics, cultural preferences, and regional economics before entering new territories. Some expansion strategies have become legendary case studies in business schools worldwide, while others serve as cautionary tales of misunderstanding local markets.

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Walmart
IKEA
Carrefour
Tesco