Which sports brand pioneered the first biometric-based loyalty program that rewards customers based on their actual athletic performance tracked through their products?

Major sports brands are constantly innovating to maintain customer loyalty in an increasingly competitive market. Beyond traditional loyalty programs, companies are now using advanced technologies and personalized experiences to build deeper connections with consumers. This poll tests your knowledge of a groundbreaking customer loyalty initiative that changed how sports retailers engage with their dedicated fan base.

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Nike with their Nike+ Ecosystem and NikeFuel points system
Under Armour through their Connected Fitness platform
Adidas with their miCoach and Runtastic integration
PUMA with their PUMA TRACK performance monitoring system