Which mythological figure was used in a famous 2008 marketing campaign that helped Puma increase their running shoe sales by 30% through emphasizing speed and transformation?

Throughout history, brands have leveraged powerful symbols from mythology and folklore to connect with customers on a deeper level. These archetypal images tap into our collective unconscious, creating instant recognition and emotional resonance. This trivia question explores how one major brand strategically incorporated mythological elements into their marketing campaign with remarkable success.

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Hermes, the swift messenger god with winged sandals
Mercury, the Roman god of speed and commerce
Achilles, the legendary warrior known for his speed and prowess
Usain Bolt as 'The Lightning Bolt' - modern mythological figure with Zeus-like thunder symbolism