Which product innovation strategy did Valve implement that transformed their brand identity from a game developer to a major hardware player in the virtual reality space?

The gaming industry has undergone massive transformations with the rise of virtual reality technology. Major gaming brands have had to adapt their retail strategies and brand positioning to embrace this new frontier. This poll tests your knowledge about how a major gaming company revolutionized its brand through VR innovation. See if you can identify which strategic move truly changed the game!

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The release of the Steam Deck handheld gaming PC
The development of the SteamVR platform and HTC Vive partnership, later evolving into Valve Index
The introduction of Steam Workshop for user-generated content
The launch of the Steam Controller with haptic feedback technology