Which theatrical production company famously rebranded in 2019, introducing an immersive digital platform that allowed audiences to experience performances in virtual reality alongside traditional staging?

The performing arts industry has seen numerous brand evolutions as theaters and production companies adapt to changing audience preferences and digital transformation. Major performing arts organizations have undergone significant rebranding efforts to appeal to younger audiences while maintaining their artistic legacy. Test your knowledge about a notable performing arts brand transformation that changed how audiences engage with theatrical productions.

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• Cirque du Soleil with their 'Cirque Connect' platform
• The Royal Shakespeare Company with 'RSC Live'
• Broadway HD with 'Stage Dimension'
• Andrew Lloyd Webber's Really Useful Group with 'The Shows Must Go On'

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