Which major telescope manufacturer pioneered the 'brand ambassador' program where amateur astronomers receive equipment in exchange for educational outreach?

The astronomy industry isn't just about telescopes and star charts - it's a thriving commercial sector with fascinating brand collaborations and marketing strategies. Major observatories, space agencies, and telescope manufacturers all engage in sophisticated brand partnerships to fund research, increase public engagement, and promote astronomical education. Test your knowledge about these celestial business connections that help bring the universe closer to Earth!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Celestron, with their 'Stars of Celestron' program launched in 2012
Meade Instruments, with their 'Meade Mentors' initiative started in 2015
Orion Telescopes, through their 'Galaxy Guides' community established in 2010
Sky-Watcher, via their 'Cosmic Connectors' ambassador scheme from 2014