Which global brand created the first dedicated retail space that celebrates Lunar New Year traditions through interactive technology and augmented reality experiences?

Traditional cultural practices and celebrations have become increasingly important for brands looking to connect authentically with diverse audiences. Many companies now incorporate cultural traditions into their marketing strategies, product designs, and retail experiences. This trivia question explores how one major brand successfully integrated cultural heritage into its retail innovation strategy.

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Nike, with its 'Year of Fortune' experiential stores featuring AR zodiac animals and interactive cultural history displays
Apple, with its 'Tradition Meets Tech' spaces featuring digital red envelope gifting and virtual lion dance performances
Coca-Cola, with its 'Heritage Harmony' pop-up stores offering digital family tree creation and personalized cultural packaging
Adidas, with its 'Cultural Crossroads' concept featuring traditional craft demonstrations and AR folklore experiences