Which pharmaceutical pricing strategy was first introduced by Gilead Sciences in 2011 for their Hepatitis C medications, creating a tiered system based on national income levels?

In the competitive medical product landscape, pricing strategies can make or break a life-saving medication's accessibility. From value-based pricing to cost-plus models, pharmaceutical companies employ various approaches to balance profit margins with patient access. This trivia tests your knowledge of a groundbreaking pricing innovation that changed how essential medications reach patients in developing countries.

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