Which major international retailer named itself after a figure from Norse mythology as part of a brand strategy to evoke strength and reliability?

Throughout history, mythology and folklore have influenced consumer products and retail experiences in surprising ways. From brand names inspired by gods and goddesses to store designs that evoke legendary realms, the retail industry frequently borrows from ancient stories to create memorable consumer connections. This trivia question explores how one major international retailer strategically incorporated mythology into its brand identity to drive consumer engagement and global recognition.

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Nike (after the Greek goddess of victory)
IKEA (after Ingvar Kamprad Elmtaryd Agunnaryd, not mythological)
Amazon (after the female warriors of Greek mythology)
Volvo (after the Latin word 'I roll' but marketed with connections to Norse god Thor)